Client: Schöck Bauteile GmbH, Baden-Baden, Germany
Exhibition and Event Design
A Statement of Form
During the Salone del Mobile Milano, Gaggenau presented itself in the imposing Villa Necchi: the architecture from the 1930s was combined with an abstract spatial installation to create an impressive composition. A sensory journey that corresponds to the values and characteristics of the brand.
Credits
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Client:Gaggenau Hausgeräte GmbH, Munich, Germany
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Design:1zu33 GmbH, Munich, Germany
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Project Team:1zu33 GmbH, Architectural Brand Identity: Hendrik Müller (Creative Direction) Christian Sedlmaier (Project Management) Michaela Zehnter (Art Direction)
Schurig GmbH: Klaus Schurig (Manufacturer)
Christoph Philadelphia (Photography)