AB Games is devoted to creating game worlds for fans of the free-to-play hidden object genre. The new logo and corporate identity have been conceived to represent the dedication of the game developers to the products they build and play. Planting the feeling of love for games at the very heart of the concept, the logo features the typographic twist of connecting the company name with the specialised genre by hiding the word love in the word game. By expressing the feeling the team at AB Games experiences in the development of a product, the new logo supports a high degree of both internal and external brand identification.
H.S. Happy Star Games Limited, Limassol, Cyprus
Oleksandr Yagnyuk, Kyiv, Ukraine
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