Beverage Packaging

Absolut Exposure

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The design for this limited bottle edition honours the tradition of the Absolut Vodka brand to collaborate with artists, giving them creative freedom to come up with an entirely new creation. Together with the Swedish photographer and director Johan Renck, for the first time in the brand’s history, photography was used for the design of the glass bottles: model Lydia Hearst was photographed presenting three different characters, each of which graces a trio collection as bottle print. Semi-transparent colour streaks were added that announce the flavour of the vodka in a subtle way.

Credits
  • Client:
    Pernod Ricard Sweden, The Absolut Company, Stockholm
  • Design:
    Happytear, Stockholm
  • Creative Direction:
    Magnus Skogsberg Tear
  • Production:
    Man Chiu Leung
  • Art Direction:
    Ola Johansson, Destrito, Stockholm
  • Account Management:
    Joakim Pettersson, Happytear, Stockholm
  • Photography:
    Pelle Bergström, Skarp Agent, Stockholm
  • Photography:
    Johan Renck, Renck Productions, Stockholm