Red Dot Design Award
Infographic Video


AbundantWhale | Red Dot Design Award

Back Download is a platform initiating the idea of suspended healthcare. It is a place where people who cannot afford to pay for their medical treatment can share their story – and where those who want to offer help can start their own fund. The video explains the concept by using apt and convincing storytelling and informative graphics with a human touch in a hand-drawn style. By comparing the act of lending a helping hand to those in need with meaningful innovations throughout the development of the modern world, this platform constitutes an innovative approach to motivating participation and encouraging donations.

Red Dot Design Award

  • Design:
    eMotionLAB Ltd., Hong Kong
  • Animation:
    Steven Chan
  • Graphic Design:
    Yorick To, Ivy Sin
  • Client:
    AbundantWhale, Hong Kong
  • Creative Direction:
    Mandy Tsang
  • Motion Design:
    Steven Chan
  • Text:
    Josie Cheng
  • Music/Sound Design:
    Anthony Liu
AbundantWhale | Red Dot Design Award