The Acousticons are charmingly animated, emoticon-like note icons that represent different musical tempi. The task of the campaign was to bring the Philharmoniker Hamburg and classical music in general back into the lives of youth. Since young people spend several hours a day on their smartphones, a messenger app lets users feel the intense emotional power of classical music by enabling them to send text messages with a short piece of full orchestral accompaniment of the Philharmoniker Hamburg.
Draftfcb Deutschland GmbH, Hamburg
Dirk Haeusermann, Patrik Hartmann, Michael Okun
Vitali Nazarenus, Markus Schmidt, Semjon Janzen, Elena Balzer
Saemi Sebastian Bouchareb, Verena Kessler, Elena Praetze
Estelle Bolin, Holger Siegle, onehousemedia, Optix Digital Pictures