Icons

Acousticons

Back

The Acousticons are charmingly animated, emoticon-like note icons that represent different musical tempi. The task of the campaign was to bring the Philharmoniker Hamburg and classical music in general back into the lives of youth. Since young people spend several hours a day on their smartphones, a messenger app lets users feel the intense emotional power of classical music by enabling them to send text messages with a short piece of full orchestral accompaniment of the Philharmoniker Hamburg.

Credits
  • Client:
    Philharmoniker Hamburg
  • Design:
    Draftfcb Deutschland GmbH, Hamburg
  • creative direction:
    Dirk Haeusermann, Patrik Hartmann, Michael Okun
  • art direction:
    Vitali Nazarenus, Markus Schmidt, Semjon Janzen, Elena Balzer
  • text:
    Saemi Sebastian Bouchareb, Verena Kessler, Elena Praetze
  • film production:
    Estelle Bolin, Holger Siegle, onehousemedia, Optix Digital Pictures
  • music/sound design:
    Loft Tonstudios Hamburg
  • programming:
    Akryl Digital Agency