Corporate Publishing

ACTIU – Cool Working

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At the centre of this publication is the photo shoot of a new product presented at the Orgatec trade fair in the German city of Cologne. The motto “Cool Working” means to convey a way of understanding life and work, where each person’s needs and small details are key to daily well-being. For visualising this scenario, six characters were created from different cultures and with different jobs and necessities. Their viewpoints reveal to us their particular way of working at the same time, but in various time zones all over the world.

Credits
  • Client:
    ACTIU Berbegal y Formas, S.A., Alicante, Spain
  • Design:
    Odosdesign, Valencia, Spain