Packaging Design

ADD SOME

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During the development of a new bottle design for beverages, it was noted that in Denmark mixers enjoy very little brand value. With an aim to change this, ADD SOME stands out from other mixed drinks with its eye-catching bottle and striking label. In bold colours, a design distinguished by strong typography brings the product out of the shadows. The brand name has a strong stimulative nature and – extended to a product name – can be flexibly adapted to any flavour.

Credits
  • Client:
    Royal Unibrew, Faxe
  • Design:
    Designit, Denmark
  • graphic design:
    Thomas Høedholt, Kenneth Knudsen
  • project management:
    Troels Nørlem