Red Dot Design Award
Customer Magazine

Adeyaka Magazine

Adeyaka Magazine | Red Dot Design Award

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As the customer magazine of the Japanese premium automotive brand Infiniti, Adeyaka portrays a brand world of multifaceted elegance. Dynamic colourfulness is combined with a focus on the essentials, with emotionally moving photo sequences supplemented by short texts. Conceived for a successful, confident and cosmopolitan target group, the magazine is divided into the sections “Lobby”, “Lounge” and “Gallery”. It utilises brand partnerships and offers further multimedia reading experiences on the Internet.

Red Dot Design Award

Credits
  • Client:
    Infiniti Europe, Rolle head of marketing Andreas Sigl
  • Design:
    köckritzdörrich GmbH, Reutlingen; SEIDLDESIGN, Stuttgart
  • creative direction:
    Lutz Suendermann, köckritzdörrich GmbH
  • art direction:
    Lutz Suendermann, köckritzdörrich GmbH; Wolfgang Seidl, SEIDLDESIGN
  • concept:
    Michael Köckritz, köckritzdörrich GmbH; Wolfgang Seidl, SEIDLDESIGN
  • customer advisory service:
    Christian Westenhöfer, köckritzdörrich GmbH
  • strategic planning:
    Berthold Dörrich, köckritzdörrich GmbH
Adeyaka Magazine | Red Dot Design Award
Adeyaka Magazine | Red Dot Design Award
Adeyaka Magazine | Red Dot Design Award
Adeyaka Magazine | Red Dot Design Award