As the customer magazine of the Japanese premium automotive brand Infiniti, Adeyaka portrays a brand world of multifaceted elegance. Dynamic colourfulness is combined with a focus on the essentials, with emotionally moving photo sequences supplemented by short texts. Conceived for a successful, confident and cosmopolitan target group, the magazine is divided into the sections “Lobby”, “Lounge” and “Gallery”. It utilises brand partnerships and offers further multimedia reading experiences on the Internet.
Infiniti Europe, Rolle head of marketing Andreas Sigl