Brand Identity

adidas STRIPES

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With its new Stripes cafeteria, the adidas Group has shifted its focus directly to the topic of nutrition. The different menus in the cafeteria have been co-developed with Holger Stromberg, chef for the national football team. The visual identity ensures rapid orientation, both in the building and when putting together the daily lunch menu. In addition, each menu concept features its own logo, and a pictogram system is used to identify the ingredients and nutritional content of the meals. Graphic elements on the walls and furniture, as well as the design of the info screen, round off this consistently implemented visual identity.

  • Client:
    adidas AG, Herzogenaurach
  • Design:
    EIGA Design, Hamburg
  • Creative Direction:
    Elisabeth Plass, Henning Otto
  • Graphic Design:
    Marco Müller, Karol Gadzala