Interactive Environmental Design, Launch Campaign

adidas Virtual Footwear Wall – F50 Launch

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The adidas Virtual Footwear Wall (VFW) is an innovative, interactive “in-store” concept. It was utilised for this launch campaign so that customers could reserve the F50 miCoach football boot during a pre-release period. Complemented by immersive sound, the wall enabled the customer to explore high-definition, 3D models rendered in real-time, allowing them to rotate and zoom in to capture every detail of the boot. A mini, 3D-printed “BrainBoot” connected the 250 new owners to a members only online hub, while simultaneously serving as an invite to an exclusive in-store, collection event.

  • Client:
    adidas AG, Herzogenaurach
  • Design:
    Start JudgeGill, London
  • creative direction:
    Graham Pett