Red Dot Design Award
Digital Campaign


Adoptify | Red Dot Design Award

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A study by the University of Glasgow has found that, like people, dogs have their own individual taste in music. This inspired a cooperation with music streaming service Spotify to find homes for shelter dogs under the label “Adoptify”. While users were listening to their favourite music, video banners suggested dogs with a taste in music which matched their own. Filmed against monochrome backgrounds in fashionable colours, the dogs are showcased like real stars. Within one week, all featured dogs had been adopted. This digital campaign met with a huge response in over 80 countries.Now, shelter dogs all over the world have a better chance of finding a new home – and someone who shares their taste in music.

Red Dot Design Award

  • Client:
    Tierschutzverein München e.V., Munich, Germany
  • Design:
    Serviceplan / Plan.Net, Munich, Germany
  • Global Chief Creative Officer:
    Alexander Schill
  • Executive Creative Direction:
    Hans-Peter Sporer
  • Creative Direction:
    Luitgard Hagl
  • Art Direction:
    Michael Lux
  • Copywriting:
    Kornelia Szatko
  • Account Management:
    Konstanze Kliesch
Adoptify | Red Dot Design Award