“Advent Advent” is an Advent calendar in form of a book. The pages have a different colour for every week and feature typographically distinctive numbers. They are perforated on the margins and conceal absurdly profound illus-trations inside. Conceived as a creative and memorable media of self-promotion, this Advent calendar every day directs the attention for a few moments to the giver. It surprises with an unusual form and with contents that are rather unconventional for the Christmas season.