Brand Store

Aesop Signature Store Nikolaistraße Leipzig

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The idea behind the Aesop signature store in Leipzig’s famous Nikolaistraße is influenced by its layered history as a centre of art and culture. The 95 sqm interior makes reference, both subtly and directly, to the aesthetics of the prefabricated designs that shaped the early GDR. Contemporary elements were chosen to provide a contrast and to reflect the era after reunification. Alongside a concrete facade, green- and grey-shaded walls dominate the shop, with shelves made of powder-coated metal and glass tiles, as well as an inviting, centrally positioned point-of-sale counter crafted from oiled plywood with rounded edges, forming an inviting centrepiece.

Credits
  • Client:
    Aesop Deutschland GmbH, Cologne, Germany
  • Design:
    eins:33 GmbH, Munich, Germany
  • Photography:
    Emmanuelle Blanc, Paris, France
  • Production:
    Dula GU GmbH, Dortmund, Germany
  • Lighting Design:
    Conceptdesign, Oslo, Norway