Red Dot Design Award
Food Packaging

AH Kitchen Salt

AH Kitchen Salt | Red Dot Design Award

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The creative concept and design for AH kitchen salt consists of a series of decorative packaging that subtly refers to the origin of the salt. The packages show a landscape with the sea, cloudy skies, a windmill and even a tiny salt house. Aiming to be a modern classic, the design is based on a timeless, graphic illustration style and an honest no-nonsense appearance. The design combines recognisability and distinctiveness within the category while also creating a product beautiful enough to place on the table.

Red Dot Design Award

Credits
  • Client:
    Albert Heijn, Zaandam, Netherlands
  • Design:
    Millford, Leiden, Netherlands
  • Art Direction / Graphic Design:
    Tahir Idouri
  • Artwork:
    Tahir Idouri Gertjan Muishout