Brand Design


Back Download

The consumer finance brand Aiyoumi specialises in various consumer fields such as online shopping or educational training for a young target group. The objective of the brand design was to distinguish and promote the platform through a cool and inviting brand appearance. At the centre is “Miguaiguai”, a cartoon figure based on the design transformation of an A, the initial letter of Aiyoumi. Resembling a mix between dinosaur, penguin, bird, giraffe and alpaca, it embodies a friendly cartoon figure that seems highly familiar, leaving an adorable and nifty feel as well as infinite room for the imagination.

  • Client:
    Love Science and Technology Co., Ltd., Hangzhou, China
  • Design:
    Hangzhou PATON Brand Design Co., Ltd., Hangzhou, China
  • Creative Direction:
    Minbin Zhou