Beverage Packaging

AKIU Wine

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Akiu Wine is a small Japanese vineyard surrounded by mountains. Inspired by Mt. Daitodake, the vineyard’s prominent terroir and classical Japanese lattice design, this packaging concept combines tradition with modernity in redesigning the brand. The pattern selected expresses Akiu’s seasons, which match each type of wine, but also the expansion inspired by the owner’s wish to increase international brand awareness. To emphasise the wine’s complex flavours and the craftsmanship behind it, the label uses hot stamping on textured paper, fostering a unique and colourful look.

Credits
  • Creative Direction:
    Tomohiro Nozawa
  • Design:
    Dentsu Inc., Tokyo
  • Client:
    Raisin de Akiu, Miyagi
  • Graphic Design:
    Shunichi Sato