Red Dot Design Award
Urban Installation

All eyes on you

All eyes on you | Red Dot Design Award

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“All eyes on you” was developed for the province of Groningen, Netherlands, considering the high number of major accidents occurring there. Designed as a golden camera pole with twenty fake cameras, this installation at the intersection of art and design intends to contribute to a change in behaviour among road users. Each camera has an eye that, based on a lenticular technique, “follows” the road users as they pass. Research shows that these drivers are very aware of their environment and adjust their behaviour. In addition, the urban installation has now become a benchmark in the landscape along the route, reminding people to take care of each other.

Red Dot Design Award