Cosmetics Packaging

Allvit SONG-RA Line

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Allvit SONG-RA is a premium cosmetics line made by fermenting rare, valuable ingredients. With its concise lines, the container motif reinterprets the traditional image of Korean fermenting. The metallic texture of the cap has an artisan look, while the comb pattern symbolises the brand philosophy. The spatula holder at the bottom of the cream container easily and cleanly stores the spatula and was designed to blend in with the shape of the container. The lower component of the outer packaging can be fanned out like a petal once the lid has been removed.

Credits
  • Creative Direction:
    Won Hee Lee
  • Client:
    Coway Co., Ltd., Seoul
  • Packaging Design:
    Soo In Jung, Joo Yeon Lee
  • Design:
    Coway Co., Ltd., Seoul