For the brand’s 60th birthday, Almdudler launched three new organic flavours on the market in 2017, with the aim of establishing itself in the fashionable gastronomy segment. With a clear positioning of the products and a distinct visual differentiation from the conventional range, naturalness and craftsmanship became the focus of the label design. The couple dressed in traditional costumes is depicted in a line drawing. The handmade look is further supported by the bottle’s characteristic contours and haptically appealing surface structure.
Maximilian Eifler, Lukas Dudek
Almdudler-Limonade A. & S. Klein GmbH & Co KG, Vienna, Austria