Red Dot Design Award
Christmas Gift

Alt XMAS 2010

Alt XMAS 2010 | Red Dot Design Award

Back Download

This customer gift features a particularly tasty design idea. 150 full-size keyboards were made of Belgian chocolate to create an appealing and edible present for customers on Christmas 2010. The discreet packaging is predominantly white and hints at its content by marks and traces of single keyboard keys. The Alt key, highlighted in red, is the only element that implies the New Zealand agency Alt Group.

Red Dot Design Award

  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole
  • graphic design:
    Dean Poole, Clem Devine, Tony Proffit
Alt XMAS 2010 | Red Dot Design Award