Cosmetics Packaging

Ampoules: beauty skin care our little - big wonders

The packaging redesign for a series of beauty ampoules implements the goal of appealing more to younger women, yet without driving away the older target group. The design was influenced by the fact that JC care products use only active ingredients, which convince with visible and noticeable results and are particularly skin-friendly. Also implemented was the design specification that five of the ampoules in the packaging are new to the range, and that all nine different types need to display the visual coherence of a single series. Moreover, the agency developed the individual ampoule names by hinting at the effect of the fluids.

Red Dot

Credits

Client:

Janssen Cosmetics GmbH, Aachen, Germany
Design:

Mohr & More Communication GmbH, Aachen, Germany
Project Team:

Janssen Cosmetics GmbH: Anke Witscher (Head of Marketing)

Mohr & More Communication GmbH: Nina Mohr (Art Direction) Maxim Neufeld (Art Direction)