Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Online Film

Andante

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This online film fosters a spirit of more “gentle care” in a world of technology and digitalisation. As people get used to being supportive without hesitation in virtual community environments, they have gradually lost their sense of feeling and care in everyday reality. The film shows typical scenes of daily life when someone needs help or is treated unjustly. These scenes evoke in viewers memories of the “warm feelings” they had after helping someone in need, identifying this as a driving force for regaining “gentle loving care” in our daily social lives.

Red Dot

Credits
  • Client:
    Cheng Loong Corp., New Taipei City, Taiwan
  • Design:
    iPrefer Digital Integrated Marketing Co., Ltd., Taipei City, Taiwan
Andante
Andante
Andante
Andante
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