Red Dot Design Award
Social Campaign, Visual Design

Animal Councillor Election

Animal Councillor Election | Red Dot Design Award

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This campaign aims to raise awareness of animal welfare and an animal-friendly policy among Taiwanese citizens. It focuses especially on pets and livestock, which are often exploited and slaughtered to satisfy human needs. In order to convey the message clearly, a chicken, a pig, a dog and a rabbit are presented as candidates in the style of an election campaign. Each animal, illustrated in colour and posing against an eye-catching bright red background, delivers its election manifesto via election posters, flyers, flags and advertising boards, protesting against human behaviour and promoting its right to survival.

Red Dot Design Award

[Red Dot: Junior Award]
Animal Councillor Election | Red Dot Design Award
Animal Councillor Election | Red Dot Design Award
Animal Councillor Election | Red Dot Design Award
Animal Councillor Election | Red Dot Design Award