Brand Identity

Anji Autobund

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Anji Autobund provides convenient and professional after-sales automotive maintenance options to customers whose vehicles are past warranty. The car repair shops supply vehicle owners with simple explanations and solutions. These straightforward yet approachable conversations between employees and customers inspired the development of the brand identity under the motto “informative dialogue”. This concept is conveyed visually by graphic elements such as speech bubbles and simple icons that represent the brand’s commitment to genuine customer service and support.

Credits
  • Client:
    Shanghai International Auto Parts Sourcing Center, Shanghai
  • Design:
    Interbrand, Shanghai
  • Creative Direction:
    Chuan Jiang
  • Concept:
    Feng Yi
  • Graphic Design:
    Nan Wu