A new packaging design concept was developed for the spice range of the Ankerkraut Spice Factory based in Hamburg on the occasion of the redesign of the brand. The product range with the distinctive name Ankerkraut offers handmade spices without additives. With a clear reference to the port metropolis of Hamburg, the logo shows an anchor as a traditional seafaring symbol. The classic spice jars are presented as decisively purist with a label, a seal sticker on the cap and a sealing banderole. Printing on silver foil complements the overall quality impression.