Antrodia Cinnamomea – The Treasure of Life

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Antrodia cinnamomea is a fan-shaped, orange-red fungus that grows on the camphor tree and is a popular food in Taiwan. Its texture and appearance as well as its growth conditions inspired the concept of this packaging design: a combination of a wooden box and orange-red cardboard packaging symbolise the close symbiosis between fungus and tree. Further design details, such as the gift ribbon and the artistic logo print, underscore the high-quality of the product. The tag with a chrome-plated logo of the brand has been attached to the package by hand, indicating sophistication and luxury with a sense of oriental minimalism.

  • Client:
    Kang Li Biotech Group Limited, Hong Kong
  • Design:
    Airins idea design Co., Ltd., Taichung City