Graphic Identity, Brand Design

Apotek Hjärtat

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The new graphic identity for Apotek Hjärtat, an independent player on the Swedish pharmacy market, comprises a versatile store concept including a website, packaging design for their own range of products, bags, printed matters, posters and exterior signs. The challenge was to establish a new brand on a mature market and to find the balance between knowledge and credibility on the one hand, and cordiality and service on the other. The colour of the heart was inspired from the iconic traffic-light green colour. The heart symbol is unique because of its opening in the centre giving a feeling of openness and welcome.

Credits
  • Client:
    Apotek Hjärtat, Solna, Stockholm
  • Design:
    BVD, Stockholm