As part of a rebranding, this packaging for a range of multivitamins was created against the backdrop of a complex and fast-changing market. With the objective of moving on from the more traditional “medicine” feel common in this field, a new contemporary design strategy has been developed that appeals to emotions in a playful manner. The design with appealing illustrations aims to invite the target groups to easily choose between products.
Apotek Hjärtat AB, Solna, Sweden
BVD Stockholm AB, Stockholm, Sweden
Kari Modén Illustration