Appeal to vote

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This diploma thesis deals with the development of campaigns and communication concepts that promote a higher election participation among voters. In order to raise the awareness of the chances an active participation in the democratic processes brings with, the project aims to communicate this allegedly dry concern, motivating people to vote, in a congenial and anti-authoritarian way. Clearly articulated, unobtrusive but effective texts harmonise with the powerful and reduced design.

  • Client:
    Bergische Universität Wuppertal / University of Wuppertal supervising professor Prof. Hans Günter Schmitz
  • Design:
    Johannes Kramer, Wuppertal
  • art direction:
    Johannes Kramer
  • graphic design:
    Johannes Kramer
  • text:
    Johannes Kramer