Red Dot Design Award
Internet Film

ARD Virale Spots

ARD Virale Spots | Red Dot Design Award

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With the aim to increase brand recognition for the ARD Media Library – especially with younger target audiences – and to provide viewers with a new form of perception, two viral spots were made. Popular and famous German TV shows such as Tatort or Tagesschau turn into vivid interpretations of characters on the computer, fostering a whole new level of self-promotion and irony. With the click of the mouse, colourful and lively characters come to life, allowing viewers to experience a humorous and playful world counterbalancing the seriousness of everyday life. The communities were surprised by the youthful and modern presentation of the venerable ARD channel.

Red Dot Design Award

  • Client:
    ARD Online, Mainz
  • Design:
    PLAYFRAME GmbH, Berlin
  • creative direction:
    Patrick Boltz, PLAYFRAME GmbH
  • art direction:
    Robert Brommer, PLAYFRAME GmbH
  • concept:
    Patrick Boltz, PLAYFRAME GmbH; Matthias Schmitt
  • graphic design:
    Marko Mitter, Rafael Grabowski, PLAYFRAME GmbH
  • film direction / photography:
    Peter Thorwarth / Stefan Ditner
  • music/sound design:
    Lars Damm, Sonnenstudio Music GmbH
ARD Virale Spots | Red Dot Design Award
ARD Virale Spots | Red Dot Design Award
ARD Virale Spots | Red Dot Design Award
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