Argan 20° is a highly concentrated anti-ageing skincare line for maintaining a youthful look by revitalising and firming the skin with extracts taken from argan fruits and herbs. To address the main target group, women in their twenties, the packaging uses floral imagery. The illustration of a filigree argan tree is printed on the individual packages in parts, thus first revealing the complete decorative picture in the point of sale presentation of the whole product range. The well-balanced colour scheme integrates natural green tones.