Red Dot Design Award
Typeface

Arita

Arita | Red Dot Design Award

Back Download

The development of the “Arita” typeface focused on establishing methods and solutions to create a corporate typographic identity. The Arita Gothic font was mainly created to be used for free in everyday life and business context and reflects the image of the company. Characteristic features of the font are the intuitively shaped details, the natural degree of curvature as well as the maximum integration capacity of the letters. The name of the font refers to a literary character, an elegant lady.

Red Dot Design Award

Credits
  • Client:
    AMOREPACIFIC Corporation, Seoul
  • Design:
    AMOREPACIFIC Corporation Design Center, Luxury Design 1 Team, Seoul
Arita | Red Dot Design Award
Arita | Red Dot Design Award
Arita | Red Dot Design Award