Corporate Typeface

Arita Heiti

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Arita is a set of typefaces developed as a corporate social responsibility project by the Korean cosmetics company AmorePacific, which allows the public to use the specifically developed typefaces free of charge. Arita Heiti is the corporate typeface developed in 2017 for both the Korean and Chinese headquarters. It characterises the elegant corporate design entirely, from offline store displays to the website, and from business stationery to internal company messages. In order to use Arita Heiti properly, typography manuals and document templates are provided to the employees.

Credits
  • Client:
    AmorePacific, Seoul, South Korea
  • Design:
    AmorePacific Digital & CI Design Team, Seoul, South Korea, Ahn Graphics, Seoul, South Korea
  • Type Design:
    Hanyi Fonts, Beijing, China
  • Creative Direction:
    Sang-Soo Ahn, Ahn Graphics
  • Supervision:
    Studio 5, Central Academy of Fine Arts, Beijing, China