Lempi is Arla’s range of cooking creams, yoghurts and clarified butter made with quality ingredients and natural flavours. In the face of intensifying competition, a more distinctive product concept was created. In this product category, competitors focus on ready-made solutions that often include unknown ingredients. This was an opportunity to differentiate and focus on high-quality natural ingredients and the pure joy that the target audience gets from cooking. Therefore, the simple packaging design and concise communication highlights the straightforward nature of the ingredients.