As a special publication for Volkswagen Korea, this series of brochures was planned to promote the VW Arteon, currently launched on the Korean market. The editorial concept of the proj-ect constitutes an explicit alternative to the increasingly louder flood of information from digital media with a calm and considered print publication. Nevertheless, the publication provides a multitude of information distributed across five booklets. The prominently numbered booklets, made from different types of paper, were realised in formats which match the respective photos used. Their content echoes the VW brand values and places the focus on the aesthetic of the car.
Volkswagen Korea, Seoul, South Korea
Designhouse, Seoul, South Korea