Advertising Campaign


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This is a campaign for the non-profit organisation A.Skate, the aim of which is to support autistic children through skateboarding in their efforts to improve social interaction. It is called “crazy enough to work”. The campaign involves posters, paper coffee cup ring designs and direct mail to families with autistic children. The design combines handwritten typography with “home-video” style photography. These show scenes from skateboarding clinics, directing the viewer’s attention to the people, shown in colour, standing out against the black-and-white background.

  • Client:
    Massey University, Wellington
  • Design:
    Logan Smith, Massey University, Wellington
  • supervising professor:
    Euan Robertson