Atlantic Food Labs is a launchpad for startups in nutrition, health, and sustainability. Located in Berlin, it has developed a future-proof portfolio of innovative European start-ups. Their new brand identity needed to work well in the venture capital and startup scenes as well as the scientific community. The three worlds that they interface. The result is an identity based on imagery which is reminiscent of items used in research labs. Neue Haas Grotesk was chosen for a timeless sans-serif-based logo. The colour scheme was inspired by the chalk that physicists use and the symbols reflect the process of incubation and selection.