Brand Design Relaunch


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The rebranding of the Swiss health insurer Atupri was implemented in an omnichannel approach across all digital and physical touchpoints. Atupri has been repositioned as a health insurer that enables clients to make the right decisions for their individual health needs: this is expressed by the tagline “Der Gesundheitsversicherer”, meaning health insurer (vs. the common German term “Krankenkasse” or illness insurance). Black-and-white imagery portraying individuals in snapshots of their lives is typical of the bold design system, while accents in blue and red add the desired dynamic note.

  • Brand Design:
    Maria Fahringer
  • Chief Executive Officer:
    René Allemann
  • Client:
    Atupri Gesundheitsversicherung, Bern, Switzerland
  • Design:
    Branders Group AG, Zurich, Switzerland
  • Text:
    Katja Wölfel
  • Project Management/Consulting:
    Ina Bernhardt, Thea Ferretti
  • Creative Direction:
    Thom Pfister