Visual Identity

ATypI 2013

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The central theme “Point Counter Point” of ATypI 2013, the conference on international typographic design, focused on how visual communication is created and perceived. To visually reflect the idea of different ways of seeing, the mark of a bold upper case “A” intertwined with a lighter “13” was created. The graphic language of posters, programmes and other communication items thereby contrasted typographic styles, striking colour clashes and conflicting phrases from the typographic lexicon, such as “Dash/Slash”, “Soft/Hard” or “Copy/Original”.

Credits
  • Client:
    Association Typographique Internationale (ATypI), San Diego, California
  • Design:
    Studio Dumbar, Rotterdam