Audi A6 Dealer Meeting Côte d’Azur 2011

The 2011 Audi Dealer Meeting focused on a dynamic and emotional experience of the outstanding features of the new Audi A6 – “engineered with a lighter touch”. The creative concept was based on transmitting the claim into an overall experience, conveying the core values of both brand and product. The choice of the locations reflected the target group’s easy-going attitude towards life. During the two-day event, five selected locations on the Côte d’Azur, were transformed into the stage for an exciting driving experience, lifestyle and show programme which as a whole merged into an all-encompassing Audi brand experience for 3,500 international dealers. Architecture and design converted each site into an Audi brand space. During the show, Audi’s progressive image was emphasised by innovative interaction between vehicles and media.