The metaphor of an empty sheet of paper as a space for creative ideas turned into an omnipresent design element for the world premiere of the Audi A7 Sportback. The Pinakothek der Moderne in Munich, with its bright building, provided the perfect setting for the international press event with nearly 500 media representatives. At the same time, the world premiere was also the beginning of the subsequent marketing campaign for the introduction of the Audi A7 Sportback, which seamlessly continued the world premiere concept with the campaign idea “Nothing is more inspiring than a blank sheet of paper”.
AUDI AG, Ingolstadt head of marketing Thomas Behres (Event Communication)
Mutabor Design GmbH, Hamburg
Lennard Niemann, Silvia Bubel
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