The Audi annual report 2015 focuses on the central theme of “Tomorrow. Now!” to place experiencing the brand centre stage. Consisting of a magazine and a financial section, it is used not only as a pure reporting tool but also employed internationally as a means of brand communication. The aim is to communicate that Audi offers its customers progressive solutions that are always “one step ahead”. This progress through technology was also to feature on a responsive website for customers to experience across various media. The topics and design of the digital version are modelled on the print version of the annual report and enhanced by additional content.
Thomas Schrempp, kdgroup GmbH Isabell Höffner, 21TORR GmbH
kdgroup GmbH, Stuttgart, 21TORR GmbH, Stuttgart
AUDI AG, Ingolstadt
Marc Neubauer, kdgroup GmbH Daniel Horvath, 21TORR GmbH