360-Degree Media Display

Audi Brand Pavilion, Wolfsburg

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The highlight of this interactive brand installation at the Audi Brand Pavilion in Wolfsburg is the massive rotunda, which spans 12 metres in diameter and is 7.5 metres high. The corresponding media displays communicate Audi’s latest technologies and innovations, accompanied by a world of fascinating images. The main themes of the brand – Audi ultra, Audi e-tron, Audi connect and Audi design – slowly rotate around the Audi e-tron Spyder in the centre of the room, while the lighting changes with each topic to create a different mood.

  • Client:
    AUDI AG, Ingolstadt
  • Design:
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