Red Dot Design Award
Media Installation

Audi City LED Cubes

Audi City LED Cubes | Red Dot Design Award

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The Audi City LED Cubes set out to generate public interest in the newly opened digital Audi showroom, the Audi City Berlin. This media installation comprises four glass display cases located on the Kurfürstendamm in the heart of Berlin. The four cubes symbolise the four rings of the Audi logo, with each case featuring a three-dimensional matrix of LEDs. Together they create a (graphic) space that carries the Audi message outside, serving as a dynamic system of communication. The three-dimensional symphony of the Audi City Berlin is intended to be used worldwide for all Audi City locations in the future.

Red Dot Design Award

  • Creative Direction:
    Anders Herwig
  • Client Management:
    Andreas Koch
  • Client:
    AUDI AG, Ingolstadt
  • Design:
  • Technology:
    Rune Nielsen, Kollision Design Office, Aarhus
  • Managing Partner:
    Michael Keller
  • Project Management:
    Alexander Walz
  • Graphic Design:
    Cuno von Hahn
Audi City LED Cubes | Red Dot Design Award