Event Design

Audi connect Trade Fair Stand CES 2012

Back Download

Presented at the world’s largest electronics trade fair, the 2012 International CES, this stand in Las Vegas was designed to convey to visitors the basic principles behind the guiding concept of “Audi connect” in an appealing, vivid form: networking, interfaces, data streams. To symbolise this, the image of a tight grid was selected and manifested in all construction elements related to both design and layout of the trade fair stand. Suspended PCBs surrounded a box that appeared to float over the visitors’ heads, with the glittering light of 2,824 fluorescent lamps shining through its gaps. The reflections of the light grid on the highly polished surfaces of the architecture and the vehicles on display effectively transported the “grid” onto the visitors’ level.

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    tisch13 GmbH, Munich
  • head of marketing:
    Bernhard Neumann
  • creative direction/concept:
    Carsten Röhr