Audi Digitization – Audi Fair Stand Paris Motor Show 2016

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Connectivity has a huge impact on the automotive industry and is the guiding theme of this Audi trade fair stand concept. The booth combines interactivity, media architecture and modularity. The aesthetic backdrop is provided by a ceiling construction made of numerous LED tiles which can be flexibly adapted and set up in accordance with the size of the stand. Data streams visualise the connectivity of the vehicles and focus on key topics and models. The Audi Experience Pass accompanies visitors on their smartphones through the digital world of the stand’s network, thus providing an immediate experience of the guiding theme.

Credits
  • Client:
    AUDI AG, Ingolstadt, Germany
  • Design:
    SCHMIDHUBER, Munich, Germany, MUTABOR, Hamburg, Germany
  • Concept/Architecture:
    SCHMIDHUBER
  • Concept/Communication:
    MUTABOR