Red Dot Design Award
Mobile User Interface Design, User Experience Design

AUDI dpa – digital planning assistant

AUDI dpa – digital planning assistant | Red Dot Design Award

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With the digital planning assistant (dpa), Audi supports planners in their daily work by planning the optimum conditions for highly automated production lines. The design combines the Apple iOS standards with the striking Audi brand specifications to create a harmonious overall appearance. In spite of some highly complex interrelationships and the volumes of information to be processed, the icons, controls, typography, colour, layout and free spaces ensure maximum readability and organisation. In addition, user orientation is supported by targeted animations.

Red Dot Design Award

Credits
  • Client:
    AUDI AG, Ingolstadt, Germany
  • Design:
    CaderaDesign GmbH, Würzburg, Germany
  • Concept:
    Tom Cadera Steven Schmidt Franziska Schätzlein
  • Graphic Design:
    Phuong Tran Nancy Weber
  • Programming:
    Thomas Sykora SABO Mobile IT GmbH Bühl, Germany
AUDI dpa – digital planning assistant | Red Dot Design Award
AUDI dpa – digital planning assistant | Red Dot Design Award
AUDI dpa – digital planning assistant | Red Dot Design Award
AUDI dpa – digital planning assistant | Red Dot Design Award