Red Dot Design Award

Audi Fair Stand CES Las Vegas

Audi Fair Stand CES Las Vegas | Red Dot Design Award

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The Audi trade fair stand at the CES in Las Vegas, USA, realised the motto “From Driving Experience to Experience Drive”. The implementation of the floor plan “The Gradient” implied a walk-through experience symbolising the transition from today to tomorrow. On four levels, visitors were invited to discover new in-car entertainment technologies, while the stand itself, framed by MEGA LEDs, became an immersive entertainment experience. Covering 750 sqm, the brand image thus drew a host of visitors with its striking architecture and unequivocal lighting signature.

Red Dot Design Award

Audi Fair Stand CES Las Vegas | Red Dot Design Award
Audi Fair Stand CES Las Vegas | Red Dot Design Award
Audi Fair Stand CES Las Vegas | Red Dot Design Award