Audi Konfigurator

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For the first time ever, a car brand has enabled customers and fans to configure their perfect vehicle via a mobile application. Using their smartphones (iPhone and Android), users can virtually build and customise an Audi from the very first bolt to the last drop of paint. The design challenge consisted in incorporating the huge amount of data related to equipment and accessories, along with the potential combinations thereof, into a seamless user experience which fits the Audi brand values.

  • Client:
    AUDI AG, Ingolstadt
  • Design:
  • strategic planning:
    Marc Benz
  • art direction:
    Stefan Schroder
  • concept:
    Alex Scheidgen