Audi Lounge by Blue Note is a long-term cultural project combining jazz and lifestyle contents, initiated by Audi Korea and the jazz record label Blue Note. Being part of the companies’ lifestyle marketing, the Audi Lounge shares dynamic and innovative brand values through a variety of cultural programmes. A specific brand design was developed in order to celebrate the 10th anniversary of the event. The word mark combines the two brands in a typographically creative way. It inspired new designs for the event invitation card, the teaser clip as well as the branding for the venue, and clearly stood out in all uses throughout the event.